Usage of lower-case and capital letters, spelling and search words priorities.

There are only a few search engines (two per June first 2001), which distinguish between lower-case and capital letters. The vast majority of users use only lower-case letters. We would therefore recommend that you only use lower-case letters. You should avoid the following scenario:

golf courses, Golf courses, Golf Courses, golf Courses, GOLF COURSES, GOLF courses, golf COURSES.

It can, however, be a good idea to spell search words differently. Especially search words many are reluctant to misspell. An example could be:

golf corses, gulf korses, golf kourses.

Please note that the most important search word should be mentioned first. The search engine returns the results in the order they have been prioritised on the site. The site that has the highest match is also ranked the highest. Therefore, you should always mention the most important search words first.

You can read a lot more about search engines and on www.searchenginewatch.com