Case, X-Yachts
 X-Yachts
A/S, which is one of the largest boat yards in Northern Europe,
produces about 200 yachts from 30 to 73 ft annually.
A constant increase in quality and ambitions has made X-Yachts
A/S one of the leading yards of sailboats in the world, and the
demand for X-Yachts has increased considerably over the years.
X-Yachts A/S has 22 importers spread all over the world.
X-Yachts has tailored a number of services targeted at existing
as well as new customers. The website contains detailed product
descriptions, a merchandise shop, results of various boat races,
promotion of second hand boats etc.
X-yachts chose HIT-creator
The company's comprehensive website activities require visibility
and presence on the Internet.
Using HIT-Creator, the website has been optimized and efficiently
registered in the largest national and international search engines.
Continuous re-registration means that the website is highly
ranked on ca. 150 search engines. Today customers are more likely to
find the company on the Internet. X-Yachts have 500-1000 unique
visitors every day.
Ranking analysis
An example of a HIT-Creator analysis is shown above. The analysis
is performed on November 22, 2001. The company defines relevant
search words and HIT-Creator performs an analysis based on selected
search strings (each consisting of max. 3 search words).
| Search engine |
Country |
Rank |
Page |
Search word |
| Yahoo UK |
UK |
1 |
1 |
x-yachts |
| Yahoo Sverige |
SE |
1 |
1 |
x-yachts |
| Yahoo Norge |
NO |
1 |
1 |
x-yachts |
| Yahoo Google |
US |
1 |
1 |
x-yachts |
| Yahoo Danmark |
DK |
1 |
1 |
x-yachts |
| Yahoo Autralia |
AU |
2 |
1 |
x-yachts |
| Yahoo |
US |
1 |
1 |
x-yachts |
| Web Crawler |
US |
1 |
1 |
x-yachts |
| Opasia.dk |
DK |
4 |
1 |
racing yachts |
| Opasia.dk |
DK |
2 |
1 |
x-yachts |
| Opasia.dk |
DK |
2 |
1 |
cruising yachts |
| Northern Light |
US |
7 |
1 |
x-yachts |
| Netscape Netcenter |
US |
1 |
1 |
x-yachts |
| MSN India |
IN |
1 |
1 |
x-yachts |
| MSN Danmark |
DK |
40 |
3 |
racing yachts |
| MSN Danmark |
DK |
1 |
1 |
x-yachts |
| MSN |
US |
1 |
1 |
x-yachts |
| Lycos |
US |
6 |
1 |
cruising yachts |
| Lycos |
US |
5 |
1 |
racing yachts |
| Lycos |
US |
2 |
1 |
x-yachts |
| Kvasir Denmark |
DK |
1 |
1 |
x-yachts |
| Kvasir Denmark |
DK |
1 |
1 |
racing yachts |
| Jubii |
DK |
1 |
1 |
x-yachts |
| Google Russia |
RU |
1 |
1 |
x-yachts |
| Google |
US |
1 |
1 |
x-yachts |
| AOL UK |
UK |
1 |
1 |
x-yachts |
| Alta Vista Norge |
NO |
24 |
3 |
racing yachts |
| Alta Vista Norge |
NO |
8 |
1 |
x-yachts |
| Alta Vista Danmark |
DK |
1 |
1 |
x-yachts |
| Alta Vista Danmark |
DK |
1 |
1 |
racing yachts |
| Alta Vista Danmark |
DK |
1 |
1 |
cruising yachts |
| Alta Vista |
US |
22 |
3 |
racing yachts |
| Alta Vista |
US |
8 |
1 |
x-yachts |
This represents only a summary and is not the complete
anslysis.
Kai Uwe Hansen, website responsible:
"As one of the largest boat yards in Northern Europe with
customers in more than 22 countries it is crucial for the company to
be highly profiled on the Internet.
We have spent considerable resources developing our website and
we consider it as an important factor in improving our customer
service and image. We were aware of the importance of correct
website optimization and registration and our website was already
registered with a number of search engines prior to our HIT-Creator
subscription.
Using HIT-Creator, our website is now registered with more than
150 of the leading search engines in the world. We are registered
with far many more search engines than earlier and, with the
continuous re-registration, we are sure that we keep a high
placement. We are familiar with the many difficulties involved in
manual website registration & re-registration - using
Hit-Creator we have saved enormous resources.
We have today an improved search profile due to a very
constructive dialogue with the HIT-Creator consultants."
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